PROX builds and runs real estate sales organisations, bringing together strategy, people, technology and day-to-day sales around one objective: SALES.
One question is not enough.How much did we sell?The PROX questionHow much could we have sold?
A project may be selling and still miss potential buyers. PROX shows what is limiting property sales and what should change next.
Continents
Years of experience
Projects
Residential units
Many sales muscles. One nervous system. One goal: sell the project.
PROX reads current market conditions and defines positioning, product logic, pricing, the sales argument and how every sales muscle should work together.
PROX puts the right sales team, AI-enabled digital tools, skills and daily working methods in place to turn the strategy into property sales.
PROX sells, measures the results and improves how buyer interest is turned into completed property sales.
Every buyer channel runs through one coordinated PROX sales system.
You engineered the project. PROX engineers the sale.
PROX Diagnosis identifies why property sales are below target, ranks the priorities and defines what should be done first.
PROX gives management clear recommendations on property sales while the client continues to run the sales team.
PROX assesses and develops property sales teams to improve buyer communication, follow-up, negotiation and closing.
PROX brings together management guidance, sales-team development and G-T-M (Go To Market) setup to build the team and working methods needed to sell the project.
Through PROX Sales Room, PROX becomes the sales department and takes responsibility for operating the complete sales function.
The first conversation is a diagnosis, not a pitch.
PROX turns ambitious real estate projects into completed sales by aligning strategy, people, technology and daily execution.
Technology and artificial intelligence strengthen the operation; they are not the product. Like architecture or branding, sales deserves specialist expertise, investment and attention.
The first priority is to generate the fastest credible sales result. The system that can repeat and scale it is built in parallel.
Sales performance comes from the interaction between the right people and the right system. Strong people inside a weak system underperform, and so does a strong system without the people to run it.
Complexity stays inside PROX. The client gets clarity: what was sold, what could have been sold, and what is being done about the gap.
PROX evolved from Property Expert to Property X. The X represents unrealised sales opportunities, while PROX also suggests proximity between the right property, buyer, information and decision.
The whole is greater than the sum of its parts.
Aristotle
Where does your project stand today?
PROX takes over the sales office and answers for the sales result.
Everything needed to take the project to market, plus the first sales.
A focused commercial diagnosis of the existing sales operation.
Executive-level sales judgement. Execution and ownership stay with the client.
Assessment, practical development and coaching against measurable performance.
PROX reviews the project’s sales operation, identifies why sales are below target, ranks the priorities and defines what should be done first.
PROX helps management make better decisions about property sales. It reviews the project, questions assumptions and gives clear recommendations. The client continues to run the sales operation.
PROX Advice guides management decisions. The client remains responsible for the sales team and the results.
PROX assesses and develops property sales teams to improve buyer communication, follow-up, negotiation and closing.
What it coversDetailed assessment criteria and the PROX closing methodology are available to qualified prospects.
Every stage: build · improve · optimise · leave as is
Define the right opportunity.
Create awareness. Generate demand.
Capture. Organise. Route.
Convert interest into opportunity.
Turn opportunity into commitment.
Secure revenue. Manage payments.
Deliver satisfaction. Create long-term value.
PROX prepares, or coordinates, the details needed to make property sales easier. It brings the sales team, digital tools and daily working methods together, launches the project and completes the first sales. PROX stays for at least 12 months, typically 12–18, until the team can run the sales operation independently.
Designed for large-scale organisations with the internal resources to take ownership after handover.
PROX Sales Room is our flagship service. With a trained property sales team, proven working methods and PROX technology, PROX takes over the sales office and assumes responsibility for the team, daily operation and sales results.
Anything that can block a sale is identified and driven toward action, even when responsibility sits outside PROX’s contracted scope. If it affects the sales result, PROX will challenge it.
Where does your project stand today?
The first priority is to generate a real sales result as quickly as the project can credibly support.
Alongside the first result, PROX builds and improves the operating system that can repeat and scale it.
PROX uses buyer questions and sales results to guide marketing and improve how the properties are presented and sold.
PROX does not take over every project. Before becoming responsible for property sales, PROX reviews the project, its pricing, available units and the authority needed to influence the result. This is a practical decision about whether PROX can deliver, not a judgement on the developer.
You hand over the sales office. PROX takes responsibility for property sales.
Since 2003, Serhat Harman has built hands-on experience across 25+ real estate projects, covering the full commercial journey from project development and product strategy to pricing, sales, customer management and international sales structures.
Continents
Years of experience
Projects
Residential units
This field experience spans product strategy, pricing, sales, customer management and international portfolio operations. It shapes how PROX coordinates every sales muscle around the result.
PROX looks beyond the sales figures to understand buyer behaviour, team performance and the reasons behind the results.
Detailed project experience, selected case material and PROX working methods are shared with referred or qualified prospects through private access.
Experience built in the field.
If you have built a project with ambition, the sales operation should carry the same standard.
You share the project, its stage and the current sales picture.
PROX reviews the information and identifies the questions that matter.
We discuss the project, sales targets and the main issues affecting property sales.
PROX recommends the right service: Diagnosis, Advice, Sales Force, GTM or Sales Room.
PROX begins with clear responsibilities, decision-making authority and next steps.
PROX reviews where the project stands, what you are trying to achieve and the current sales challenge, then recommends the right level of involvement.
PROX also offers a brief introductory call when a written enquiry is not the right format.
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